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All of our revenue comes from sales of hardware through our online shop, which is powered by Shopify Plus. Here are some important links when working with the shop:

Link Destination Admin backend home Draft order page Draft blog post page

Orders with and without full kits

Order Type # of Orders % of Orders AOV Sales % of Sales
All orders 916 100% $2,714.62 $2,486,594.55 100%
With full kit 804 87.8% $3,059.45 $2,459,798.25 98.9%
Without full kit 112 12.2% $239.25 $26,796.30 1.1%

Average order value (AOV) and Sales include shipping charges.

You might be thinking: why put in so much effort to maintain a full online shop of individual parts, track inventory, and bother fulfilling orders without full kits when these orders only contribute to about 1% of total sales? The answer is a two-parter:

  1. $240 average order value (AOV) is still high enough to warrant the effort and cost required to employ a team member with a living wage to maintain the full online shop and handle order fulfillment. If AOV dropped below $40, the economics alone for these types of orders would possibly not work out.

  2. Many customers who place orders without a full kit have actually already purchased a full kit in a previous order (they are upgrading or repairing their bot). While we don’t have data as to what our customer’s purchase factors are, it is probably safe to assume that knowing upgrade, expansion, and replacement parts are available is a contributing purchase factor for at least some full kit customers. After all, would you buy a $3,000 machine if you didn’t know whether or not replacement parts would be available? Thus, even if AOV dropped below $40, it would still be worthwhile to maintain the full shop simply as a marketing and support tool to sell full kits.

Domestic vs international orders

Destination # of Orders % of Orders
All 916 100.0%
Domestic 472 51.5%
International 443 48.5%

Orders by customer vertical

Customer Vertical # of Orders % of Orders
All 916 100.0%