Paid advertising

Campaign	Spend	Reach	Frequency	Impressions	CPM	Sessions	$/session
Genesis v1.2	$10,144	2,227,188	1.95	4,341,530	$2.34	26,592	$0.38
Genesis XL v1.4	$13,405	907,672	2.58	2,339,037	$5.73	6,667	$2.01
Express and Express XL v1.0	$58,058	2,726,858	2.90	7,897,271	$7.35	183,156	$0.32

Shop traffic

Campaign	Users	Total Sessions	Organic Sessions	Paid Sessions	% Paid Sessions	Sessions Per User	Average Duration
Genesis v1.2	428,077	554,465	527,873	26,592	4.8%	1.30	1:52
Genesis XL v1.4	42,977	65,715	59,048	6,667	10.2%	1.53	2:12
Express and Express XL v1.0	227,595	266,261	83,105	183,156	68.8%	1.17	0:53

Campaign	Sessions	Full kits sold	Conversation Rate	Total sales	$/session
Genesis v1.2	554,465	283	0.051% (1/1,959)	$824,424	$1.47
Genesis XL v1.4	65,715	67	0.102% (1/981)	$200,148	$3.05
Express and Express XL v1.0	266,261	161	0.061% (1/1,654)	$307,936	$1.16