Launch Campaigns
Paid advertising
Campaign | Spend | Reach | Frequency | Impressions | CPM | Sessions | $/session |
---|---|---|---|---|---|---|---|
Genesis v1.2 | $10,144 | 2,227,188 | 1.95 | 4,341,530 | $2.34 | 26,592 | $0.38 |
Genesis XL v1.4 | $13,405 | 907,672 | 2.58 | 2,339,037 | $5.73 | 6,667 | $2.01 |
Express and Express XL v1.0 | $58,058 | 2,726,858 | 2.90 | 7,897,271 | $7.35 | 183,156 | $0.32 |
Shop traffic
Campaign | Users | Total Sessions | Organic Sessions | Paid Sessions | % Paid Sessions | Sessions Per User | Average Duration |
---|---|---|---|---|---|---|---|
Genesis v1.2 | 428,077 | 554,465 | 527,873 | 26,592 | 4.8% | 1.30 | 1:52 |
Genesis XL v1.4 | 42,977 | 65,715 | 59,048 | 6,667 | 10.2% | 1.53 | 2:12 |
Express and Express XL v1.0 | 227,595 | 266,261 | 83,105 | 183,156 | 68.8% | 1.17 | 0:53 |
Conversions
Campaign | Sessions | Full kits sold | Conversation Rate | Total sales | $/session |
---|---|---|---|---|---|
Genesis v1.2 | 554,465 | 283 | 0.051% (1/1,959) | $824,424 | $1.47 |
Genesis XL v1.4 | 65,715 | 67 | 0.102% (1/981) | $200,148 | $3.05 |
Express and Express XL v1.0 | 266,261 | 161 | 0.061% (1/1,654) | $307,936 | $1.16 |
Day by day performance
Genesis v1.2
![genesis v1.2 genesis v1.2](/v2021/Marketing/_images/genesis_v1.2.png)
![genesis v1.2 total genesis v1.2 total](/v2021/Marketing/_images/genesis_v1.2_total.png)
Genesis XL v1.4
![genesis xl v1.4 genesis xl v1.4](/v2021/Marketing/_images/genesis_xl_v1.4.png)
![genesis xl v1.4 total genesis xl v1.4 total](/v2021/Marketing/_images/genesis_xl_v1.4_total.png)
Express and Express XL v1.0
![express v1.0 express v1.0](/v2021/Marketing/_images/express_v1.0.png)
![express v1.0 total express v1.0 total](/v2021/Marketing/_images/express_v1.0_total.png)