FarmBot	Version	ASP	Cost/Unit	Margin/Unit	% Margin/Unit
Genesis	All				71.1%
	v1.2	$2,897	$678	$2,219	76.6%
	v1.3	$2,630	$728	$1,902	72.3%
	v1.4	$2,411	$790	$1,621	67.2%
	v1.5	$2,639	$805	$1,834	69.5%
	v1.6	$3,209	$974	$2,235	69.7%
Genesis XL	All				75.6%
	v1.4	$3,539	$936	$2,603	73.6%
	v1.5	$4,112	$945	$3,167	77.0%
	v1.6	$4,750	$1,136	$3,614	76.1%
Express	All				71.6%
	v1.0	$1,534	$435	$1,099	71.6%
Express XL	All				72.9%
	v1.0	$1,792	$486	$1,306	72.9%
All	All				72.8%

Shopify report for this table.

Cost/Unit does not currently include tooling fees, shipping fees, or import taxes. This results in an overestimated Margin/unit and % Margin/unit.

KPI: % Margin/Unit

As selling prices come down, so will % Margin/Unit. We must counteract the effect this will have on the bottom line by increasing sales volume and lowering the Cost/Unit.