Forward

Heading into 2025, the biggest unknown was whether or not our significantly reduced advertising budget (having now been in effect for 6 months) would begin to erode top line revenue. We ended up closing out Q1 with a slight increase in revenue compared to the prior year, giving cautious optimism that the business would be relatively stable at the lower level of marketing spend.

With our warehouse lease coming to an end in Q2 and no longer needing to stock and ship the FarmBot Express line, we had planned to move to a smaller, more affordable facility. However, just a month before signing a lease on a new building, another tariff war began between the US and China. Over the course of weeks, tit-for-tat tariff rates spiraled out of control, ratcheting up to an untenable peak of 145%. With the first production run of Genesis and Genesis XL v1.8 machines nearing completion, it was unclear if we would be able to afford importing any product into the United States, and subsequently, whether or not signing a new long term lease was justifiable. In this fragile moment, I was genuinely distressed that FarmBot’s future operations may be in jeopardy.

Thankfully, the new building owner was sympathetic to the situation and offered month-to-month terms, allowing a lease to be signed while maintaining optionality. A few weeks later, the tariffs were walked back to a still high, but workable, rate. By the end of Q2, we had fully moved into our new facility, imported about half of the v1.8 production run, and began shipping the latest kits to customers. For the other half of the production, we reached an agreement with our manufacturing partner, LDO, to warehouse the kits in China and dropship them to our international customers in order to avoid paying tariffs on product crossing into the US, only to be shipped back out.

Through the second half of the year, sales revenue consistently tracked 2024 performance, and we ended the full year 2025 down just 1.1%. Due to the substantial savings of our new cost structure, stable sales, and despite the unexpected tariff headwind, FarmBot is entering 2026 with one of the strongest balance sheets in its nearly decade long history.

Looking back, I am relieved that we were able to navigate through multiple major uncertainties. I am also cautiously optimistic and gaining confidence that our longer term strategic choices around product, cost structure, and operations are panning out. As I look to the year ahead, I am hopeful that our largest unknowns are behind us, that we’ll continue serving customers worldwide and in the US, and that our improved financial footing will allow us to further advance FarmBot technology. Onward!

– Rory Aronson, CEO of FarmBot Inc

Timeline

January 9, 2025 — Shared a customer-created video of growing a home garden using a FarmBot modified with custom 3D printed parts.

January 9, 2025 — Surpassed $10,000,000 in total revenue since we began selling FarmBot kits in July of 2016.

January 29, 2025 — Published a story highlighting FarmBot Genesis XL use in STEM education programs in the US and abroad.

January 31, 2025 — Released an update to the FarmBot Web App replacing the OpenFarm crop search functionality with a new in-app crop catalog. The update also featured refreshed crop, plant, point, and weed panels.

February 6, 2025 — Founder Rory Aronson was featured on the Wisenetix Podcast: Automating Precision Agriculture.

February 28, 2025 — Shared a Genesis and Genesis XL v1.8 production update, with first QA kits targeted for mid-March.

February 28, 2025 — Previewed upcoming 3D farm designer capabilities, including watering animation and interactive click behavior for garden objects.

March 28, 2025 — Released the 3D farm designer beta in the FarmBot Web App, re-imagining the way users design and interact with their gardens. From viewing the virtual garden and machine from any angle, to customizing the 3D bed with a variety of settings, the beta provided a more intuitive and rich experience all around.

April 21, 2025 — Announced the sunsetting of OpenFarm and the public archiving of the OpenFarm GitHub repository.

May 31, 2025 — Moved out of our 6 year warehouse in San Luis Obispo, California, and into a new facility more appropriately sized for our current operations and budget.

June 18, 2025 — Began shipping FarmBot Genesis and Genesis XL v1.8 kits to customers, featuring a single-box packaging design, a 20% total shipping weight reduction, optimized extrusion and plate designs, extruded cable carrier supports, and more.

June 18, 2025 — Published the v1.8 release of our FarmBot Genesis documentation, including updated assembly instructions, change log, BOM, and CAD models.

July 1, 2025 — Released a new version of the FarmBot Web App, adding 3D soil-height mapping, 3D peripheral animations, realtime sun position and lighting, new environments, and adding installable progressive web app support.

July 19, 2025 — Founder Rory Aronson was featured on the Crazy Wisdom podcast: FarmBot and the Vision of a Distributed Food Future.

September 5, 2025 — Released a FarmBot Web App and FarmBot OS update adding support for new axis execution orders, 3D sequence visualization, new Lua helpers, updated featured sequences, improved demo accounts, and more.

November 5, 2025 — Released a new version of the FarmBot Web App, adding 3D photo rendering, 3D group-order visuals, simplified navigation, a combined jobs/logs view, and an improved setup wizard.

November 29, 2025 — Released a FarmBot Web App update with 3D soil moisture mapping and improvements to sensor reading management.

YoY revenue by product

Our revenue decreased 1.1% in 2025 compared with 2024. While being a minor decline YoY, this was actually a decent performance considering we spent significantly less on advertising throughout 2025 relative to recent prior years (approximately 1/10th the amount compared to 2023). Where revenue from the Express line dropped to zero, our Genesis line made up, with 5.3% and 14.7% YoY gains for Genesis and Genesis XL respectively.

Meanwhile, revenue from individual parts and partial kits fell more significantly, reflecting a multi-year shift in the business to carry only the most essential spare parts and pare back the number of supported upgrade and add-on pathways. This was offset by an increase in shipping revenue as we stopped offering free delivery for educational orders paid with Net 30 terms.

Shopify reports for this table: Sales by FarmBot Kit (reverse filter for part sales) and Shipping and Tax Revenue.

Shipments

With no sales from the sold-through Express line, we saw about a 32% decrease in the number of kits shipped during 2025 compared to 2024.

To get the data for this table: Export all shipments with line items for the year from Shipstation and import into a spreadsheet. Sort by SKU and sum the quantities of each kit sold. Sum with fulfillments from LDO dropshipping spreadsheet for international orders.

Market breakdown

The following table breaks down our FarmBot sales into three main market segments based on end-use of the machine: Education, Personal, and B2B.

The Education segment includes K-12 schools, universities, and extracurricular educational programs such as 4H and robotics clubs. The Personal segment includes homeowners, families, and DIY enthusiasts who use FarmBot non-commercially. B2B includes family farms, research facilities, farm-to-fork restaurants, and other entities that are not in the business of education.

Shopify report for this table.

Total sales by country

Shopify report for this table.

Total sales by US state

Shopify report for this table.