Product Line	Version	ASP	Cost/Unit	Margin/Unit	% Margin/Unit
All lines	All versions	$2,825.18	$765	$2,060.18	72.9%
Genesis	All versions	$2,662.77	$729	$1,933.77	72.6%
	v1.2	$2,896.13	$678	$2,218.13	76.6%
	v1.3	$2,630.28	$728	$1,902.28	72.3%
	v1.4	$2,401.50	$790	$1,611.50	67.0%
Genesis XL	All versions	$3,579.15	$936	$2,643.15	73.8%
	v1.4	$3,579.15	$936	$2,643.15	73.8%

Cost/Unit does not currently include tooling fees, shipping fees, or import taxes. This results in an overestimated Margin/unit and % Margin/unit.

KPI: % Margin/Unit

As selling prices come down, so will % Margin/Unit. We must counteract the effect this will have on the bottom line by increasing sales volume and lowering the Cost/Unit.