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Paid advertising

Campaign Spend Reach Frequency Impressions CPM Sessions $/session
Genesis v1.2 $10,144 2,227,188 1.95 4,341,530 $2.34 26,592 $0.38
Genesis XL v1.4 $13,405 907,672 2.58 2,339,037 $5.73 6,667 $2.01
Express and Express XL v1.0 $58,058 2,726,858 2.90 7,897,271 $7.35 183,156 $0.32

Shop traffic

Campaign Users Total Sessions Organic Sessions Paid Sessions % Paid Sessions Sessions Per User Average Duration
Genesis v1.2 428,077 554,465 527,873 26,592 4.8% 1.30 1:52
Genesis XL v1.4 42,977 65,715 59,048 6,667 10.2% 1.53 2:12
Express and Express XL v1.0 227,595 266,261 83,105 183,156 68.8% 1.17 0:53

Conversions

Campaign Sessions Full kits sold Conversation Rate Total sales $/session
Genesis v1.2 554,465 283 0.051% (1/1,959) $824,424 $1.47
Genesis XL v1.4 65,715 67 0.102% (1/981) $200,148 $3.05
Express and Express XL v1.0 266,261 161 0.061% (1/1,654) $307,936 $1.16

Day by day performance

Genesis v1.2

genesis v1.2

genesis v1.2 total

Genesis XL v1.4

genesis xl v1.4

genesis xl v1.4 total

Express and Express XL v1.0

express v1.0

express v1.0 total