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Product Line Version ASP Cost/Unit Margin/Unit % Margin/Unit
All lines All versions $2,825.18 $765 $2,060.18 72.9%
Genesis All versions $2,662.77 $729 $1,933.77 72.6%
  v1.2 $2,896.13 $678 $2,218.13 76.6%
  v1.3 $2,630.28 $728 $1,902.28 72.3%
  v1.4 $2,401.50 $790 $1,611.50 67.0%
Genesis XL All versions $3,579.15 $936 $2,643.15 73.8%
  v1.4 $3,579.15 $936 $2,643.15 73.8%

Cost/Unit does not currently include tooling fees, shipping fees, or import taxes. This results in an overestimated Margin/unit and % Margin/unit.

KPI: % Margin/Unit

As selling prices come down, so will % Margin/Unit. We must counteract the effect this will have on the bottom line by increasing sales volume and lowering the Cost/Unit.